Instagram is popular. Very popular. More specifically, there are over 8 million registered business Instagram accounts not to mention the 80 million plus photos that get uploaded every day – and that’s a huge market for your brand right there. But, to stand out, you must have a well-thought-out marketing strategy. These tips will help you set the ball rolling.
Switch to a Business Profile
Before you start, make sure that you have an Instagram Business account. Why is this important? One, it allows your followers to get in touch with you before visiting your website via the contact button. Two, a business account gives you access to analytics tools known as Insights that enable you to view stats such as the impact of your content. Plus, it increases the chances of your followers seeing your content in their news feeds.
Make Use of Sponsored Ads
Statistics indicate that the number of businesses using Instagram adverting is increasing steadily and is set to surpass other social media platforms including Twitter. In other words, Instagram advertising will be here for a long time and the sooner you start using to showcase your brand, the better. Besides, Instagram boasts a solid base of over 700 million users, giving you every reason to consider the platform for advertising.
Send Direct Messages to your Followers
Sometimes the best way to reach out to your follower and potential clients on Instagram is to send them a direct message, also known as a DM. However, you have to do it right. The last thing that you want is to sound cocky or arrogant to your followers. You don’t want them to unfollow you or completely ignore your posts. And the best thing about sending DMs is that you can automate the entire process to reach as many people as possible. On that note, visit https://thesmallbusinessblog.net/how-to-send-automated-direct-messages-on-instagram/ to learn how to send DMs like a pro.
Partner with Influencers
One of the best strategies to use to reach to your target market on Instagram is to reach out to those who’ve already build an audience. With lots of people buying their products and services based on the content on their feed, it’s only logical that you get into a partnership with the right influencer to give your brand the exposure it needs.
In conclusion, Instagram marketing can generate great results for your business. But, as stated, you have to do it correctly to outshine your competitors.